YOOY
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2023
YOOY is an organic beverage 99% whey and 1% natural extracts. It’s a healthy alternative when we don’t feel like alcohol or caffeine while hanging out with friends. A drink that claims to be “as natural as you, like when you savor those moments when you are truly you".
With a strong brand design in hand, Zapiens contacted Clint is good to bring motion in and create the brand’s manifesto, in line with its fresh and approachable tone. I was the lucky one who got to animate most of the piece, and enjoyed setting up every keyframe.
Hope you enYOOY it too! :P
Morphings & Transitions
The main guideline for the transitions was to make them smooth and organic, guiding the viewer seamlessly through the casual, amusing narration. They also needed to go along with the cheeky vibe of the script.
I took special care with the morphings to get this feeling, combining them with match cuts, wipes, masking and camera movements to add dynamism and variety.
Later on, I was tasked with making some clean loops from different points of the video, which the fluid transitions helped a lot with.
CREDITS
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Client: YOOY
Agency: Clint is Good / Zapiens
Creative Direction & Storytelling: Lucas Martínez
Storyboard Sketches: Lucas Martínez
Storyboard Sketches: Lucas Martínez
Art Direction: Ramón Colmo
Animation 2D: Laura Segaz & Lucas Martínez
Sound Design: Clint is good
VO: Victor Gato
VO: Victor Gato