YOOY
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2023
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YOOY is an organic beverage 99% whey and 1% natural extracts. It’s a healthy alternative when we don’t feel like alcohol or caffeine while hanging out with friends. 

With a strong brand design in hand, the strategic design agency Zapiens contacted Clint is good to bring motion in and create the brand’s manifesto, in line with its fresh and approachable tone. I was the lucky one who got to animate most of the piece, and enjoyed setting up every keyframe.

Hope you enYOOY it too! :P
Morphings & Transitions

The main guideline for the transitions was to keep them smooth and organic, so the viewer could move seamlessly through the casual, playful narration. They also needed to match the cheeky tone of the script.

I spent extra time refining the morphs to achieve that feeling, combining them with match cuts, wipes, masking, and fluid camera moves to bring in more rhythm and variety.

Later on, I was also tasked with creating a series of clean loops from different moments in the video, something the smooth transitions helped a lot with.
CREDITS
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Client: YOOY
Agency: Clint is Good / Zapiens

Creative Direction & Storytelling: Lucas Martínez
Storyboard Sketches: Lucas Martínez

Art Direction: Ramón Colmo

2D Animation: Laura Segaz & Lucas Martínez

Sound Design: Clint is good
VO: Victor Gato
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