Daflon
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2022
Another fun and exciting work with Clint is good. Grow asked for a spot for Servier and Clint delivered this witty piece packed with double meanings and cool transitions. I was in charge of the animation of some scenes, the fake 3D rigs and the texturing process.
"Shall I tell you a secret? The problem is in keeping quiet, talk to your doctor."
Textures!
Texturing was a huge part of this project. Alongside the fake 3D rig of the hand, it was probably the trickiest challenge.
I came up with a parametric system to keep the number of layers to a minimum, combining several effects within the original shape layers to build up the grainy volume.
CREDITS
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Client: Servier
Agency: Clint is Good / Grow
Creative Direction & Storytelling: Lucas Martínez
Storyboard Sketches: Lucas Martínez
Storyboard Sketches: Lucas Martínez
Art Direction: Ramón Colmo
Animation 2D: Sergio Álvarez, Laura Segaz & Lucas Martínez
Sound Design: Clint is good
VO: Victor Gato
VO: Victor Gato